Facebook and Microsoft to take on Google?
I'm a pretty regular Facebook user, but I am a heavy, heavy Google user. I was browsing on Facebook the other day and I have seen that Facebook is offering up web search results as part of its search scheme. Have I clicked on the links yet? No, I still use Google.
Google became popular because it offered great results and its home page was quick to load for dial up users, these were its advantages and like in nature, the strongest survived. Could Facebook's main advantage be that allows people to do everything in one place. Search And Socialise could be next big thing - Remember that users are only one click away from leaving any site.
At the moment though it seems that Facebook is beginning to offer these results as a supplementary set of links after the results that are shown for pages/profiles on their own system. How is it doing this? Well the key thing is that they are using Bing as the provider. Bing as we all know, is part Microsoft/part Yahoo and it should come as no surprise that Microsoft is becoming more and more visible in Facebook. For those who didn't know, MS bought a large stake in the site in 2007. In my opinion, I'm surprised that it took them this long to do it.
It seems that is this is yet another step by Microsoft/Bing, after their merger with Yahoo to take on Google and to make sure they are at the forefront of the web. They know that were caught with their pants down when it came to the Internet and how it was going change the way that people were going to go about their day to day business. Google on the other hand, were one of the companies that really benefited from this and it was them have constantly pushed the boundaries, whether it be offering an Web Email alternative to Hotmail or buying companies that they know can improve their business model.
So what could this mean for the future, well a few things are starting to emerge in the online world which shows that Microsoft and its partners are slowly to try to catch Google in the Search Engine and online application stakes. When Google launched it's version of office online that allowed users to create and edit from decentralised locations, it was seen as ground breaking. Microsoft has not taken this lying down and has in the last couple of weeks incorporated software into Hotmail that allows users who have sent and received MS Office documents to edit them from within their browser in the cloud.
In terms of Facebook, what next there. Well I bet that we'll once again get an update to the Facebook front end that will add the Bing results in to the pages in a more in-your-face-way rather than at the bottom of the pages, like they are now.
For Google, their next big mission is obviously going to be the encroachment on the operating system market with their introduction of Chrome OS. This may allow them to take back other market share that they may lose in the future as a result of the above. They are though, going to have to think long term with this project. There are a number of large players in this market already, most notably Windows, Linux, Mac OSX and loosening their grip on the operating system is going to be tough - I'm sure most of you know how loyal Apple fans are.
James
Google became popular because it offered great results and its home page was quick to load for dial up users, these were its advantages and like in nature, the strongest survived. Could Facebook's main advantage be that allows people to do everything in one place. Search And Socialise could be next big thing - Remember that users are only one click away from leaving any site.
At the moment though it seems that Facebook is beginning to offer these results as a supplementary set of links after the results that are shown for pages/profiles on their own system. How is it doing this? Well the key thing is that they are using Bing as the provider. Bing as we all know, is part Microsoft/part Yahoo and it should come as no surprise that Microsoft is becoming more and more visible in Facebook. For those who didn't know, MS bought a large stake in the site in 2007. In my opinion, I'm surprised that it took them this long to do it.
It seems that is this is yet another step by Microsoft/Bing, after their merger with Yahoo to take on Google and to make sure they are at the forefront of the web. They know that were caught with their pants down when it came to the Internet and how it was going change the way that people were going to go about their day to day business. Google on the other hand, were one of the companies that really benefited from this and it was them have constantly pushed the boundaries, whether it be offering an Web Email alternative to Hotmail or buying companies that they know can improve their business model.
So what could this mean for the future, well a few things are starting to emerge in the online world which shows that Microsoft and its partners are slowly to try to catch Google in the Search Engine and online application stakes. When Google launched it's version of office online that allowed users to create and edit from decentralised locations, it was seen as ground breaking. Microsoft has not taken this lying down and has in the last couple of weeks incorporated software into Hotmail that allows users who have sent and received MS Office documents to edit them from within their browser in the cloud.
In terms of Facebook, what next there. Well I bet that we'll once again get an update to the Facebook front end that will add the Bing results in to the pages in a more in-your-face-way rather than at the bottom of the pages, like they are now.
For Google, their next big mission is obviously going to be the encroachment on the operating system market with their introduction of Chrome OS. This may allow them to take back other market share that they may lose in the future as a result of the above. They are though, going to have to think long term with this project. There are a number of large players in this market already, most notably Windows, Linux, Mac OSX and loosening their grip on the operating system is going to be tough - I'm sure most of you know how loyal Apple fans are.
James
Labels: Bing, Cloud, Facebook, Google, Microsoft, Online Applications, Search Engines, Yahoo
posted by firmy007 at
7:06 PM
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